A DISRUPTIVE, GLOBAL, BEST-IN-CLASS PROPERTY, LEISURE & LIFESTYLE CREATOR
A leading force in hospitality with an R5 billion property portfolio
• Managing 40 Resorts and 2000 Apartments
• Has 30+ years’ experience
• Host 10 million guests annually
• Design bespoke products
First Group enables sustainable growth and benefits for all stakeholders, creating innovative leisure and lifestyle solutions for holidaymakers, hotels, resorts and property owners, providing the widest range of superior services including holiday rentals & administration, on and offsite management for owners of individual properties as well as large hotels and resorts. First Group is committed to dazzle and delight its customers, no matter the role.
Caring for
5 000
staff families
Hosting
10M
guests per annum
Owning
R5 billion
property portfolio
Serving over
100 000+
happy members
Restlessly
fuelling
the future
Over
100 000
Loyalty Members
Over
80
reservationists
Over
30
years of experience
Managing
+2 000
properties
Manage
40
resorts countrywide
Caring for
5 000
staff families
Over
100 000
Loyalty Members
Owning
R5 billion
property portfolio
Over
80
reservationists
Owning
R5 billion
property portfolio
Over
30
years of experience
Restlessly
fuelling
the future
Serving over
100 000+
happy members
Manage
40
resorts countrywide
Managing
+2 000
properties
WHY FIRST PRIVATE STAYS?
Powered by First Group
• 30+ years track record in property management – R5B portfolio
• Hosting 10M+ guests per annum – with 100k loyalty members
• Managing 2000+ properties and 40 resorts
• Generating 2M guest enquiries annually
• 50% repeat reservations demonstrating guest loyalty
• Maximising reach and visibility with R300k p.m. marketing spend
• Best-in-class, end to end digital solutions
