First Private Stays – Powered by First Group
MAXIMISE YOUR SHORT-TERM RENTAL INCOME – WITHOUT THE HASSLE
With over 30 years experience in property, resort, and hospitality management, First Private Stays powered by First Group, provides best-in-class, end-to-end solutions to unlock optimal rental returns for property owners – whilst delighting holiday guests with unforgettable experiences. As leaders in the short term rental market, the groups R5b portfolio, hosts 10m guests annually across 2,000 properties and 40 holiday resorts boasting:
• 50% repeat guests
• Guest database of 1M
• Stellar guest reviews
• Next-gen owner management software
• 200+ online travel agents
• Dedicated FG Rental platform
• 24/7 guest support
• Hotel grade, amenities, cleaning & maintenance
• Additional reservations from 100k Group loyalty members.
• Competitive Interior design solution’s
Caring for
5 000
staff families
Hosting
10M
guests per annum
Owning
R5 billion
property portfolio
Serving over
100 000+
happy members
Restlessly
fuelling
the future
Over
100 000
Loyalty Members
Over
80
reservationists
Over
30
years of experience
Managing
+2 000
properties
Manage
40
resorts countrywide
Caring for
5 000
staff families
Over
100 000
Loyalty Members
Owning
R5 billion
property portfolio
Over
80
reservationists
Owning
R5 billion
property portfolio
Over
30
years of experience
Restlessly
fuelling
the future
Serving over
100 000+
happy members
Manage
40
resorts countrywide
Managing
+2 000
properties
WE HANDLE EVERYTHING, SO YOU DON’T HAVE TO.
Property Setup & Onboarding
After a detailed property inspection, inventory and photography checks, expert recommendations and income projections are provided. Once optimised to guest ready status, your property will be set to generate maximum returns.
Marketing & Distribution
Once your property is listed on
over 200 major booking platforms – including Airbnb, Booking.com, Expedia, TripAdvisor and more – the First Group Rental platform and the Groups 100,000+ Loyalty Members will onboard your listing for optimization.
360° Guest Experience
Our Guest Experience Hosting
Team is available 24/7 for support,
communication and emergencies. Additional offerings, including babysitting, tour arrangements, special occasion assistance as well as extra cleaning are available to the guests.
Dedicated Host
A dedicated Host is your primary
point of contact, providing property management excellence to exceed your expectation and to optimize guest reviews. The primary objective of the Host is to delight every guest, drive repeat bookings and maximize earnings.
SEAMLESS HOSTING, SMARTER STAYS.
THAT SET FPS APART
• 30+ years’ track record in property management with an R5B portfolio
• Hosting 10M+ guests per annum, supported by 100K loyalty members
• Managing 2,000+ properties and 40 resorts
• Generating 2M guest enquiries annually
• 50% repeat reservations, demonstrating strong guest loyalty
• Maximising reach and visibility with an R300K per month marketing spend
• Best-in-class, end-to-end digital solutions
BEST-IN-CLASS SHORT
TERM RENTAL RETURNS
First Private Stays, powered by First Group – a leader in hospitality – manages 40 holiday resorts, including iconic destinations such as Magalies Park in Hartbeespoort, La Montagne in Ballito, Breakers in Umhlanga, and Riviera in Cape Town.
Leveraging advanced solutions that systematically unlock optimal rental returns and stellar guest reviews for property owners, First Private Stays excels digitally with ranking optimisation, next-gen Owner Management Software, and market related pricing with over 200 Online Travel Agents. This is further supported by the Group’s own Rental Platform, along with discounted reservations from over 100K Loyalty Members.
Featured Villas
ZAR2,350.00/night
ZAR5,652.17/night
ZAR2,086.96/night